Tuesday, August 23, 2016

What Brand Are You?



by Gary Fearon, Creative Director, Southern Writers Magazine


Some years ago in a writing magazine, I noticed an advertisement for Kleenex®.  But they weren't hawking facial tissue.  This was a fairly official-looking admonishment to all writers advising them that Kleenex® is a registered trademark, and that whenever the word Kleenex® is used, it should be capitalized with the copyright symbol ® added to it.

Presumably this even mattered because people tend to call any brand of tissue a Kleenex®, for example, "Could you pass me a Kleenex®?"  You can already see how distracting it would be for writers to include the symbol in a novel.  Almost as distracting as the heavy-handed alternative, "Could you pass me a facial tissue?"  (People don't talk like that.)

My gut reaction was that Kleenex® should just be happy to be such a front runner that they would become the go-to word for not just their product but all others like it.  However, many products—from Ex-Lax® to Preparation H®—are equally, um, zealous about protecting their brand name.

It does have to be a little frustrating when you're Coca-Cola® and a large portion of the population refers to any kola nut-flavored carbonated drink as a "coke".  But it feels a little over the top when a catchy TV jingle like "I am stuck on Band-Aids, 'cause Band-Aid's stuck on me" is changed to the clumsy "I am stuck on Band-Aid brand, 'cause Band-Aid's stuck on me". Cramming "brand" in the middle of an established slogan suddenly sounded a little desperate.

You may be old enough to remember Funny Face Drink Mix (similar to Kool-Aid, with the kid-friendly flavors Goofy Grape, Injun Orange, Freckle Face Strawberry, Chinese Cherry, Loud Mouth Lime, and Rootin' Tootin' Raspberry).  In a short time, someone decided that two of the flavors were potentially offensive, so Injun Orange became Jolly Olly Orange, and Chinese Cherry became Choo Choo Cherry.  (I'm surprised Rootin' Tootin' Raspberry wasn't picketed for being insensitive to cowboys.)

In more recent years, perhaps you noticed when the jingle "Ace is the place with the helpful hardware man" became "Ace is the place with the helpful hardware folks."  (That one I do get, since a friend of mine's sister works at a hardware store.)

Clearly, companies go to a lot of trouble to protect their brand.  If you're a writer, you have a brand that should be just as important to you.  While it may seem foreign to think of yourself as a product, consider Hollywood stars with established images, like Brad Pitt and Melissa McCarthy.  It's hard to picture Pitt in a slapstick role, or McCarthy playing Anne Frank.  Then there are chameleons like Jack Nicholson and Meryl Streep, who can do both comedy and drama, but that very flexibility has become part of their brand.

The cover of a Stephen King book is distinctively Stephen King, evoking the bad vibes that lie inside.  His Maine radio station WKIT is also fit for a King, with songs like "Black Magic Woman" and other ditties that would be right at home in a soundtrack to Christine.  You know what you're gonna get when you buy a Stephen King book because of the consistency throughout his work and throughout his platform.

When readers see your name, what should come to mind?  What image will help promote your books?  Just what is it that you want to say to the world through your writing?   These are good questions to ponder as you tweak your website and before you post things on Facebook.  In defiance of the old saying, not all publicity is good publicity if it goes against the image you want to project.

As you develop your brand, follow in the attentive, consistent footsteps of proven marketing successes like Kleenex®. Becoming a brand people know and love is nothing to sneeze at.



Monday, August 22, 2016

Should I Join a Boxed Set?


By Heather Day Gilbert


Most authors I know are constantly seeking new ways of getting their books into readers' hands. One method of extending reach is to join with other authors to produce a boxed set collection.
Boxed sets might include novels or novellas that are previously published, or they might be all-new offerings published for the first time with the collection. A boxed set can be a collection by a single author, but for the purposes of this post, I'll be referring to multi-author sets.

Sets began trending a couple of years ago. Some benefits of boxed sets are:
-increased exposure to new readers (in particular, readers of other authors in the set)
-group marketing (which can be far more powerful than individual marketing)
-long-term connections made with other authors in the set
-an influx of personal author newsletter signups

But before you jump on-board a boxed set, you need to consider what will be required of you. 

Although sets vary, most sets require:
-participation from the ground-up, including input on cover art, set title/theme, release date, and marketing plans
-active participation in marketing (which includes contributing to any ads that are taken out and being involved with any online events or social media pushes)
-an determination to keep deadlines
-a willingness to share ideas and come to a consensus
-a willingness to promote the set instead of your individual book for the duration of the set

It is easy to nod your head to all the above, but when it comes down to putting these steps into practice; it can get tough, especially since sets are typically planned months in advance. Keep in mind that although other writing opportunities might arise during that time, maintaining your commitment to the set is important to its success.

The only way everyone can expect to have good royalties from the set is for each author to participate in marketing, especially since most boxed sets are priced around $0.99-$2.99 to extend their reach, and that is often split between 5-10 authors.

To avoid conflicts, many boxed set authors agree to a contract for the set. You can find a boxed set contract template here in my post on Novel Rocket.

I've been involved in two boxed sets, and I have enjoyed both of them. Yes, they required a lot of marketing, but my readership increased, as did my closeness with authors in the sets.

I would encourage you to keep boxed sets in mind as an effective marketing tool, but also be aware of the obligations that saying "yes" to a boxed set will entail.
_____________________________________________________________________ 
HEATHER DAY GILBERT, a Grace Award winning author, is currently part of the Smoke and Mirrors romantic suspense 8-novella collection. You can find this highly rated set on Amazon for only 99 cents! Heather's Viking historical novel, God's Daughter, is an Amazon Norse bestseller. She is also the author of the bestselling A Murder in the Mountains mystery series. Heather also wrote the Indie Publishing Handbook: Four Key Elements for the Self-Publisher. You can find Heather on her WebsiteFacebookTwitterPinterest, and Goodreads.


Friday, August 19, 2016

Writing for Therapy


By Chandler Gerber


Writing is therapeutic for me.  It’s an outlet and a way to get my thoughts that are often jumbled and complex, into words that are understandable for even me.  There is a saying: “Leaders are readers”.  I love reading non-fiction books of different kinds, and oftentimes, as I read a book I am filled with new ways of thinking about problems or issues that I am facing or that we are facing as a country.  As I begin having new ways of thinking about problems, I love to be able to put down my thoughts in the form of writing as well.  They say music is art and we know that if you are a professional musician, you are considered a “music artist”.  Writing is my art form.  I love to be thinking and processing an issue and then be able to get all of the different parts put down in an orderly way.

My book, The Irony of Grace: A Journey of Forgiveness, is available.  I have been so thrilled to see the book come together over the last twelve to fifteen months!  As I dealt with the guilt and horror of causing an automobile crash that killed three people in an Amish buggy I was counselled to begin journaling.  That was back in 2012.  The concept of writing really stuck as the years have moved forward and it turned into a hobby of blogging, and then ultimately, the book being written. 

The book describes my experience of that horrible day of the crash, the weeks and months that followed, the blessings that ultimately came from that horrible situation, and even the crash in 2009 that I was a victim in.  Having been in a coma for ten days in 2009 after being t-boned in my car and appearing on the “Today” show years later to describe why driving safety is so important after what I caused in 2012, the book was a great way to share how God can use horrible situations and bring great things from them in the long run. 

I’ve learned so much about love, forgiveness, and compassion from the Amish family that I got to know after the events of 2012. I’ve been so thankful to be able to put the lessons that I’ve learned down on paper for the entire world to read about!  Life happens at a million miles per second, so in the midst of the chaos of those events, I had thousands of thoughts going through my mind all the time.  Writing and journaling and blogging became a way to organize my thoughts, then a hobby, and then an avenue to share valuable lessons that I’ve learned.

Be sure to grab my book in August, connect with me on Facebook, and continue reading in general.  Open your mind, expand your thoughts, and push yourself to do more in life than you thought was possible! God bless.
_______________________________________________________________________
Chandler Gerber is a husband to Rachel and a father to a daughter, Shiloh, and two sons, Zander and Tripp. He was born and raised in the area around Bluffton, Indiana where he still currently resides with his family. Chandler and his wife chose from the beginning of the chaotic time in their lives that started in 2009, to stay positive, up-beat, and to ultimately bring The Irony of Grace: A Journey of Forgiveness. He has spoken around the country on the topics of driving safety, forgiveness, overcoming obstacles, and a variety of similar themes. Each of us has things in our lives that are unexpected or tragic and Chandler has devoted his life to showing others how to move through the valleys that life has to offer. He presents the same methods that he personally used to cope with tragedy when he speaks and teaches. His life plans never included speaking or being involved in the public eye, but God has a way of using each of us as He sees fit. Whether it was living through horrible memories of bad decisions, speaking with Katie Couric, or talking to a group of students at a high school, Chandler has tried to turn every opportunity into a way to show others to never give up and to always look forward to the days ahead. Our experiences shape us. Turn your unpleasant experiences to beautiful things! Follow Chandler’s blog at chandlergerber.wordpress.com.

Thursday, August 18, 2016

Movie Trailers and Writing


By Annette Cole Mastron, Communications Director for Southern Writers Magazine



Anyone who follows Southern Writers Magazine's blog,  Suite T can figure out I'm a movie buff. I lean towards independent films, especially those based on little known real-life events. 

Recently, I spent a rainy summer day at the movies with my daughter, who also loves movies. As the lights dim we settle into our seats and watch the dancing movie food ads, silence your cell phone notice and the warning against filming any portion of the movie complete with penalties for anyone who does. Late and damp movie goers arrive and get settled. 

Then one of my favorite parts of the movie experience occurs. The movies soon to be released trailers. On this day we were to see the movie, Florence Foster Jenkins. It came to my attention via a trailer when I saw another independent film about publisher, Max Perkins titled Genius. I recently blogged about this film on SWM's Suite T. 



However on this rainy day the trailer did not disappoint. Based on a true event that I did not recall occurring in 1994, titled Denial. Here is the movie trailer that piqued my interest about the Holocaust being a lie. What? Someone actually preported the position and sued the character portrayed by Rachel Weisz. Denial adapts the true story from Deborah E. Lipstadt's book, History on Trial: My Day in Court with a Holocaust DenierThe author, who fought a legal battle against a man, played by Timothy Spall, "Wormtail" from The Harry Potter movies. He makes for the perfect actor to play the man who denied that the Holocaust ever happened. I'm hooked and will be seeing this movie for sure. 


Florence Foster Jenkins is an excellent British film starring Meryl Streep and Hugh Grant. I will not spoil the movie for you. If you chose to see it just remember the events portrayed occurred in this "dramedy." For TV's Big Bang fans, you will love Simon Helberg's brilliant performance as Florence's pianist. This is a great story that actually happened, yet another bit of history I knew nothing about until this movie. 

Thanks to a movie trailer I was drawn to these three movies. It makes me wonder about how author's can create a book trailer to draw readers to their book. I've also blogged about creating a Vine to attract attention for your book. Sometimes a book publisher will make a book trailer to run on TV but these are now a rarity. With various apps, PowerPoint, and iPhones, you can make your own book trailer and link all your social media to draw in readers. Make sure you ask your "tribe" of readers to share your book trailer to expand your exposure. 


If you have a book trailer send us a link in the comment section so our blog readers can connect with your book trailer. 

Wednesday, August 17, 2016

A New Beginning / ‘Tis My Life . . . . My Journey


By Nina Norstrom
  

Life is not just a normal destination think of it as your personalized journey. It’s about life experiences.  About the hardships we face, the struggles we endure, the challenges we overcome, and the journeys we must all take. Life is about discovering the beauty of living.  You see, life is so full of stuff:  the good, the bad, and the ugly.  An everyday life experience brings on new lessons.  Hold on and enjoy your walk through the journey. --Not a Blueprint It’s the Shoe Prints that Matter: A Journey Through Toxic Relationships By Nina Norstrom,

As writers, we each have varied approaches to why we sit down and write. When thought out there are a variety of reasons.   It’s a career for some and perhaps a hobby for others.  Then some may write to ease their emotional pain, as they sort out their life challenges.  Some even have stories to share or tell.  While others just write for the passion of it all. 

Writing can be useful to reflect on our experiences and learn from them.  So really, why does one tend to write?

For me, ‘tis about my life . . . my journey.  Guess, I can say, “It was simply how I found that new beginning.”

As I sit here composing this article to submit to Southern Writers Magazine, listening to that instrumental soft soothing music is oh so refreshing and rewarding. I can now think about from whence I came in a more positive direction, leaving behind the negativity from it all.

Of course, there’s a story behind my writing . . . my journey.  And ‘tis ain’t anything nice.   Still I must realize it all began somewhere, at and a place in time that brought me to its ‘writing’ point.

I didn’t write because I thought I was a writer or author.  My writing was all about therapy journaling. Through that journaling process, it was about trying to make some sense of those dysfunctional everyday relationships, and defining where I was in life. I knew my life of living with toxicity was manifested in a whirlwind of toxicants.  Blinded by the darkness of those toxicants; it became difficult to see the beauty of daylight.  And yes, there is beauty in the art of living.

I must confess I have such a beautiful life, now.  A life I never thought I’d live. But it hadn’t always been that way.  Just like any other person, I had my own personal struggles and challenges.

For over twenty-four years, my life journey of living with tainted and damaging relationships were deep seeded, raw, and all buried inside.  Spanning from my role as a mistress to letting go of those religious beliefs, the toxicity of those unhealthy relationships crippled by ability to function, and its writing eased my emotional pain, nurtured those wounds that took over my body and helped to find a safe haven . . . for the dark world I was lost in.

Inside that world, I was broken and messed up.  I was tore up to the floor up, whacked, and zoned out. I was crazed and had literally loss my mind. Through it all, I felt suffocated by the toxicants. That poison had taken control, the emotions running wild, anger, guilt, hatred, rage, and depression; the disease coming and going, coming and going, coming and going; and all that other stuff getting in the way.  Truly, life is so full of stuff (the good, the bad, and the ugly).  So ugly that once I was known by folks on my job as the ‘crazy lady.’  But who wouldn’t be crazed from the raft of toxicity. 
It took years of recovery.  After undergoing heavy rounds of therapeutic work (one-on-one sessions), groups, and writing therapies, I’m in a better place mentally, emotionally, physically, and spiritually. And that’s most important!

Ultimately, therapy writing was a way to expressively break through those barriers and release the toxicants.  It became the prescription for “a physical wound healing relationship.”  Now when I speak and share the details (about my journey), it’s evidence how I needed to find that “healing medium.”

When I think about the topic of my storybook, I think about the importance of it. It’s all crystal clear:

An everyday experience brings about important life lessons.  We’re living inside the topic each day we inhale anew breathe.  In these days and times, we are living in a toxic environment. Have you thought about those everyday challenges?  Seemingly, when we wake, we’re on the battlefield fighting a war.  And just feeling its impact where there’s:  good against evil; sons against fathers; daughters against mothers; nations against nations; drugs against diseases; and the list goes on and on. 

The title alone speaks volume. There is depth in its meaning.  How does this grab you?
We can sit down and map out a Blueprint about our life, and the direction we expect it to go in. But it’s not that Blueprint that determines our destiny.  It will be the shoe prints from our imprints that will lead us to the path of our life journey.

Walking that path through the journey, it has become readily easy to avoid toxic relationships. ‘Cause with drama come toxicity.  So I tend to steer away from drama scenes, and the negativity they bring.  Having been through the drama scene, I now live a drama-free lifestyle. Most importantly, I’ve regained my faith and belief in our Maker which helps tremendously.

Through it all, writing therapy became a huge part of my journey.  It was how I’ve found that new beginning.  And discovered its beauty of living!

______________________________________________________________________
Nina Norstrom, grew up in a small suburban town outside Chicago, Illinois. She received her bachelor’s degree from Concordia University. Norstrom is affiliated with and a member of various writers’ groups. In 1992, she started journal writing to help find solace. It wasn’t until 2010 that she was able to publish her first writing experience. The book, Not a Blueprint: It’s the Shoe Prints that Matter,A Journey Through Toxic Relationships, is a representation of her growth and signifies a milestone in her recovery from toxic relationships, to the transition of non-toxicity. She is a passionate champion for many noteworthy causes, including those battling toxic relationships. When not reading or writing, she can be found mountain climbing, taking long walks in a park or alongside a beach, sitting at an entertainer’s concert, supporting an author at their book event, somewhere traveling, and even jumping in to exert her energy by doing volunteer work, at a variety of venues.

Tuesday, August 16, 2016

CAN’T YOU JUST HEAR THE BOOK?


BY SUSAN Reichert, Editor-in-Chief for Southern Writers Magazine 


Peter Osnos, a contributing writer for The Atlantic wrote July 16, 2013 (He is the founder and editor at large of Public Affairs books and a media fellow at the Century Foundation.) “At the last tally (now more than a year old), more than 60 percent of audiobooks were downloaded to digital devices, and nearly all of those came from Audible (an Amazon company) or through its long-standing license to supply audiobooks to Apple's iTunes. Amazon also owns Brilliance audio, the biggest producer of CD-based audiobooks. Audiobooks are now well over a billion-dollar business, and the available figures suggest that Amazon retains a far larger piece of that revenue than any other retailer.” Read the article you will find it enlightening.

So my question is have you incorporated audio books in your offerings to your readers?
If not, why not? For an author to offer a printed book that is also in eBook form and in audio is smart. Why? Because it opens up other streams of revenue for the author and it opens your writing up to new readers. Think of it as recycling. You take the book you wrote, and market it in these three venues.

Not everyone wants to hold a printed book in their hands (like I do) they prefer reading the eBook and then some don’t want to read period they want to plug it in and listen while they are driving, walking or jogging.
Check out article written by Allison Schiff, March 23, 2015: in Publishers WeeklyDIY: How to Self-Publish an AudiobookIn this article Schiff, list several companies who do audio and gives you information on each. She walks you through what these companies offer. She has inserted their sites so be sure and check those out.

Authors have numerous avenues available to increase their exposure. Be sure and check out all of them. Open up your writing to new readers.




Monday, August 15, 2016

The Romance of the Law: 7 Reasons we Love Legal Thrillers!


By Manning Wolfe


Before I began writing legal thrillers, I asked myself why we love the law and what is so compelling about civil conflict stories and those involving people in trouble with authority. I’ve narrowed it down to seven main categories, all of which have to do with the very essence of romanticism:  emotion and individualism. While writing, I try to keep these in mind so that I am not only telling readers a thrilling tale, but a deeply satisfying one as well.

1.     Voyeurism – Everyone likes to spy on someone engaged in intimate behavior or unaware that they are being observed. Maybe we don’t all peep into windows, but we eavesdrop on a conversation at the next dinner table, or find it hard to turn away from a kissing couple.

2.     Life or Death Situations – An attorney, judge, or jury holding someone’s life in their hands is the height of drama. It is also the pinnacle of helplessness – knowing that one may do all they can and still come out a loser in a court of law. Sometimes the threat to the life of a loved one can be even more compelling than the threat to our own well-being.

3.     Rooting for the Underdog and Defying the Odds – We as readers love to root for the underdog in our legal thrillers.  Even if the person is a bad guy, if the author does a good job of making them multifaceted, there’s always something to like about the villain. Maybe he/she is a victim of their own life circumstances or simply a dog lover. Once we find that someone stronger (Goliath) is picking on one who is weaker (David), we find ourselves caught up in cheering for the underdog until they find their way out of the troublesome circumstance.

4.     The Glass is Half Full - It’s good to be reminded that there’s always someone with worse problems than ours. Sometimes when life is tough, we enjoy escape into a good thriller and seeing someone else’s problems as greater than our own. Reading about someone’s murder trial makes the overdue utility bill or traffic jam seem a little less stressful.

5.     Hope for the Future –  We love when the underdog wins or the fish out of water finds his/her way into a new life or better situation.  It reminds us that there is hope for all and the future has a bright ray of light emanating from it.

6.     Belief in Justice Prevailing – Americans, and many other nationalities, have an inbred belief that justice will prevail. Whether it’s an eye for an eye or Karma, if one lives long enough, we see that things usually work out and reading a thriller reminds and reinforces this belief.

7.     Closure – Finally, our minds like things wrapped up with a tidy bow. We enjoy an ending that if not completely finished has a sense of finality.  We put the book down with a sigh. Whew – here’s one thing that is complete.

The End (See, it feels good!)________________________________________________________
Manning Wolfe is an author and attorney residing in Austin, Texas. She writes cinematic-style, smart, fast-paced thrillers with a salting of Texas bullshit. The first book in her series featuring Austin Lawyer Merit Bridges, is Dollar Signs:Texas Lady Lawyer vs Boots King. A graduate of Rice University and the University of Texas School of Law, Manning’s experience has given her a voyeur’s peek into some shady characters’ lives and a front row seat to watch the good people who stand against them. Her social media links are; Website http://manningwolfe.com/ Facebook https://www.facebook.com/manning.wolfeTwitter https://twitter.com/ManningWolfe